Case study · Private medical centre · The Caribbean

50% more bookings.

A private medical centre put prices online and sent website requests straight into its diary. First full month with the site, ads and booking system running together: 50% more bookings.

50%+more bookings, first full month together

80+patient searches where the centre ranks on page one of Google

12 weeksfrom a brand new web address to page one

Before

Patients called for prices. Website enquiries arrived by email. Staff copied them into the diary.

The new site launched in July 2026 on a new web address.

What changed

Prices online. 400+ services, searchable by name.
Answers patients searched for. Service pages and 40+ articles.
Easy booking. Requests straight into the diary.
After-hours enquiries. Clear contact buttons and a website assistant.
Paid search. Google Ads alongside unpaid search growth.

The results

50% more bookings

September bookings were 50% above the January to July monthly baseline. The website, Google Ads, booking system and clinic team all contributed.

The comparison uses earlier billed patient-days versus September booked patient-days. Different records, one month of results. Full counting method below.

80+ searches in the top 10

Patients found services and prices without searching the centre's name. Average positions over 12 weeks, rounded below. Locations withheld.

What patients searched	Where it ranks
how much for a ct scan in [country]	Top 5
private doctors in [city]	Top 5
how much does a ct scan cost in [country]	Top 5
cost of ct scan in [country]	Top 5
ultra sound scanning centre near me	Top 10
doctor office [city]	Top 10
cost of angiogram in [country]	Top 10
diagnostic centre near me	Top 10
ct scan cost [country]	Top 10
colonoscopy cost [country]	Top 10
ultrasound [city]	Top 10
private doctors near me	Top 10
private hospitals in [country]	Top 10
doctors near me	Top 10

14 examples. Google Search Console, 23 July to 5 October 2026. Searches shown at least 8 times.

Patients searching its name also found it at the top.

500+ unpaid search visits

20,000+ appearances in Google. 500+ visits from unpaid results. Weekly appearances below.

27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sep14 Sep21 Sep28 Sep

Google Search Console. First appearance: 23 July 2026.

More enquiries

September 2026 compared with August	Change
Visitors to the website	up about 60%
Taps to call	doubled
Taps to WhatsApp	about 2.5 times

Site counter. Bots and our own visits excluded. September versus August.

20+ online appointment requests. Contact taps are not completed calls or bookings.

Website visits include ads. Search Console figures exclude ads. Results reflect the website, advertising, booking system and clinic team together.

How we counted

Search: Google Search Console, exported 6 October 2026. Rankings are average positions.
Visits and taps: the website counter.
Requests: online booking records.
Bookings: September booked patient-days versus January to July average billed patient-days. One patient per day, cancellations excluded. Different records, not a like-for-like booking comparison.

Anonymous centre. Rounded figures. No revenue or profit claim.

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