TRT clinic marketing without the ads

Google limits how prescription treatments can be advertised, so a hormone clinic's website has to do most of the work. What to put on it, based on what brought search visits to a medical centre I built for.

Most of what ranks for "TRT clinic marketing" is agency pages selling ad and SEO packages. Few of them mention the rule that shapes everything else. Outside the United States, Canada and New Zealand, Google's policy says advertisers may not use prescription drug terms in ads or landing pages. Even in those three countries, you need to be certified to target those terms as keywords. Telemedicine providers also have to apply to advertise prescription drug services.

For a hormone clinic in the Caribbean, and in most countries outside North America, the ad can't name what the patient is searching for. The website and organic search have to carry it.

What brought the visits

I build websites for clinics. My clearest evidence comes from a private medical centre in the Caribbean that launched on a brand new web address in July 2026.

The articles did not work. The site has more than 40 plain-language articles, and together they brought almost no visits. The homepage and the price list did the work. The price list is filtered by category, and CT scans were the biggest category, followed by the full list, the urology screening page, ultrasound and procedures.

The centre does not have a separate page for each service. Each filtered category answered one question well: what does this cost here?

What that means for a hormone clinic

Someone searching "TRT [city]" or "hormone clinic [city]" wants to know if you offer it, what it costs, and what happens first. Build the site around those questions before you write a single article.

A clear page for each treatment, or at least each category. Name it in plain words, show the price or a real range, and put the booking link near the top. I explain why prices matter in should clinics list prices online.

City pages only where you actually see patients. Copying one page and swapping the town name tells the patient nothing new. If you have one location, put your effort into one strong page.

The process, step by step. Hormone clinic websites are weakest here. Most leave patients guessing what the first visit involves and what it costs in total.

1. First consultSay how long it takes, what it costs, and whether it is in person or online.
2. Blood testSay where it is done, whether the price includes it, and how long results take.
3. Results appointmentSay who goes through the results, and that treatment is the doctor's decision.
4. Follow-up visitsSay how often patients come back for checks and what those visits cost.

Honest FAQs, signed by a doctor

Google treats health as a "Your Money or Your Life" topic. Its guidance says that for these topics, content must be highly accurate and consistent with established expert consensus. The same page asks: "Is it self-evident to your visitors who authored your content?" Put the reviewing doctor's name on every treatment page.

Your FAQs should answer what makes people hesitate: the full first-visit cost, whether the blood test is included, whether they are signing up for a programme, and who will see their information. Have your doctor review every answer. Leave out promises about how anyone will feel, because no website can make them.

Privacy matters more here than in most specialties. At the medical centre, every booking gets three messages: a confirmation, one the evening before and one a few hours before. None of them say what the appointment is for. If your booking software works the same way, say so on the site. A nervous patient may be more willing to book once they know a message on a shared phone won't name the treatment.

Booking

Link your existing booking software from every treatment page, and put it at the top and bottom of each one. On mobile, add a call button for people who would rather talk first. The full launch story is in the medical centre case study, and my clinic website checklist covers the rest of the basics.

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