Weight loss clinic website essentials

What a medical weight loss or GLP-1 clinic website needs to get found and booked: program pages with from-prices, answers to eligibility questions, and booking in one tap. Also covers what Google's prescription drug ad rules mean for your pages.

The best data I have on what makes a clinic website get found comes from a private medical centre in the Caribbean. I rebuilt its website on a brand new web address in July 2026. In the first 12 weeks it appeared more than 20,000 times in Google search and got over 500 visits from it. The articles were not where those visits came from. The pages with prices were.

1. HomepageMost of the visits, mainly people searching for the centre by name.
2. Price list, CT scansThe biggest page after the homepage, from people pricing a scan.
3. Full price listClose behind, for general "how much" searches.
4. Urology screening pageSteady, from men looking for prostate checks.
5. Price list, ultrasound and proceduresSmaller, the same pattern.
6. All the articles togetherAlmost nothing.

The site has more than 40 plain-language articles, and together they brought in a handful of visits. Most of them sit just off page one. The price list, filtered by category, brought in far more, and it ranked for searches like "how much for a ct scan in [their country]" (top 5 on Google). The site has no separate page for each service. The filtered price list did that job. I wrote up the full breakdown in the pages that actually ranked.

A weight loss clinic is a different business, but people search the same way. They want to know what it costs, whether they qualify and how to start. The website should answer those three questions before it says anything else.

One page per program, each with a from-price

Give every program its own page: a medication-supported program, a nutrition and coaching program, a maintenance plan, whatever you actually offer. On each page, cover:

• What is included: number of visits, check-ins, labs if they are part of it, in person or by video.
• A from-price, plus what is not included in it (medication, labs, consult fee).
• How often people come in, and how to cancel.

Clinics are afraid of publishing prices because medication costs change. Use a from-price and a date. "From $X a month, prices checked October 2026" is honest, and it is the kind of text that ranks for "cost" searches. The medical centre published over 400 services with real prices, and the price pages ranked for cost searches.

Describe the program, not the result. A clinic cannot promise a number on the scale, and a page that does gives reviewers a reason to pull your ads.

Answer the eligibility question without making the decision

The question I hear most often in front of these clinics is some form of "am I a candidate?". Your website should not try to answer that. It should explain how the clinic decides: a consultation, a health history, labs if your clinicians order them. It should also make clear that a clinician makes the call, not the website. Then list the practical answers: whether you take insurance, whether video visits are available, what to bring, and how soon the first appointment can happen.

What Google's ad rules mean for your website

Google's rules split in a way most clinics don't realise. In the US, Google's restricted drug terms policy lets you use prescription drug names in ads and landing pages without certification, but you have to be certified to keyword-target those names. If you prescribe through telemedicine, the healthcare and medicines policy requires LegitScript accreditation and Google certification on top of it. The same policy bans products that claim to be as effective as prescription drugs.

In practice, without certification you cannot bid on the medication names your patients type. Your program pages can still rank for those searches in the normal results. That is the main reason to build them well, before you spend anything on ads.

Make booking take one tap

These are the medical centre's numbers from its first two full months. Google Ads started on 18 August, so they include ad traffic:

Each program page needs a call button, a WhatsApp button and a booking link that stay visible on a phone without scrolling. Website enquiries used to arrive by email and get copied into the diary by hand. Now they land in the diary by themselves, so no request sits in an inbox overnight.

Reminders need care too. The centre's bookings get three messages: a confirmation, one the evening before and one a few hours before. None of them say what the appointment is for. At a weight loss clinic, that rule matters even more, because a phone screen is often seen by someone else. I covered the timing in how to reduce patient no-shows, and the full project is in the medical centre case study.

If you want help with this, I do a free audit.

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