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What I have learned building websites and systems inside real businesses, written down in full.
11 October 2026 · 4 min readLocal SEO for clinics and near me searchesHow Google decides which clinics show up for near me searches, what a new clinic website's first 12 weeks of search data showed, and the specific checks to run on your site and Business Profile.
10 October 2026 · 2 min readIs your clinic website losing bookings?A five-minute checklist for clinics, medspas and medical centres. Find the friction between visiting your website and booking.
10 October 2026 · 2 min readClinic booking follow-up scriptsCopy five messages that help your reception team turn unanswered enquiries into booked visits.
10 October 2026 · 4 min readHow to get more Google reviews for a clinicWhen and how to ask patients for Google reviews, the two common tactics Google bans, and how to reply to reviews without confirming that someone is your patient.
10 October 2026 · 2 min readYour free clinic patient-growth trackerA simple spreadsheet for enquiries, attended visits and collected revenue. Download it without an email signup.
10 October 2026 · 2 min readGoogle Ads for clinics: track paying patientsBefore spending more on ads, connect the search, the booking and the money your clinic actually collects.
10 October 2026 · 2 min readWhat should a new patient cost your clinic?Use your actual costs and collected revenue to decide what you can afford to spend bringing in a paying patient.
10 October 2026 · 2 min readWhy clinic enquiries don't become bookingsFind where interested people drop out, then give reception a simple way to turn the next enquiry into a visit.
10 October 2026 · 3 min readYour 30-day clinic reactivation planA free plan to aim for an extra $10k in collected revenue from returning patients. No paid ads required.
09 October 2026 · 4 min readShould clinics list prices online?Patients search for the price before they pick a clinic. Here is what happened when a medical centre published 400+ real prices, and how to show prices for programs, packages and consult-only services.
08 October 2026 · 4 min readGoogle Business Profile for clinicsGoogle explains how it ranks clinics on Maps: relevance, distance and prominence. This post goes through what that means for categories, services, the booking link, reviews and Q&A, and where the usual checklists get it wrong.
07 October 2026 · 4 min readWeight loss clinic website essentialsWhat a medical weight loss or GLP-1 clinic website needs to get found and booked: program pages with from-prices, answers to eligibility questions, and booking in one tap. Also covers what Google's prescription drug ad rules mean for your pages.
06 October 2026 · 8 min readHow to reduce patient no-showsReminders work, but not equally. A review of 29 studies, two large hospital trials and a poll of medical practices point to what helps most, and one wording change that cut missed appointments on its own.
06 October 2026 · 4 min readClinic SEO: the pages that actually rankedTwelve weeks of Google data from a medical centre site I built, page by page. The price list did more than 40-odd articles, and that changes what a clinic should write first.
06 October 2026 · 8 min readWhatsApp Business automation, step by stepIn the Caribbean, WhatsApp is where customers book, ask and complain. The free WhatsApp Business app already automates more than most owners use. Here is how to set it up properly, and the honest point where you need something bigger.
06 October 2026 · 4 min readWhy your med spa website isn't bookingMost med spa websites look fine and still lose the people who visit them. A one-minute test on your own phone shows where, and the fixes are usually simpler than a new brand.
06 October 2026 · 9 min readHow to automate your small businessMost guides hand you a list of apps. This is the order I actually use with real businesses: which jobs to automate first, which to leave alone, and the mistakes that make owners give up on automation within a month.
06 October 2026 · 9 min readAI for small business: what actually worksFewer than one in five small businesses use AI, and the ones that do often bought the wrong thing. From systems running in real clinics and shops, here is where AI earns its place, where it quietly makes mistakes, and how to tell the difference before you pay.
05 October 2026 · 6 min readWhat to look for in an online booking systemWhat online appointment booking actually changes for a clinic or salon, the four things a booking system must do, what the research on no-shows does and does not prove, and the mistakes to avoid.
27 September 2026 · 7 min readHow I replaced a US$5,000 a month managerTwo businesses doing over US$100,000 a month were each paying a sales manager around US$5,000 a month. This is the exact list of jobs that role was doing, and how each one runs now without a person.
26 September 2026 · 8 min readWhy your website gets visits and no bookingsPeople are finding you. They are just leaving before they book. These are the seven places they fall out, how to check each one on your own site, and what the fix looks like.
25 September 2026 · 7 min readThe Google reviews playbookHappy customers almost never leave a review on their own. Most will if you ask at the right moment and make it one tap. When to ask, exactly what to send, and how to answer the good ones and the bad ones.
12 August 2026 · 7 min readWhy AI gives confident wrong answersAn assistant of mine confidently gave a wrong number to an insurance advisor. The model was fine. The library it read from was not, and that is where most AI projects actually die.
09 August 2026 · 6 min readToo many tools, no systemThe average small business now runs a median of five AI tools. That is usually the problem, not the progress.
06 August 2026 · 6 min readWhat an "AI receptionist" really isThey cost wildly different amounts and fail in different ways. Work out which one you are being quoted for before you agree a price.
03 August 2026 · 6 min readWhat happens to your data when you use AINot everything, and not always. Here is the specific traffic, and the five questions that get you a straight answer from whoever is selling.